Customer ERP / CRM Development

Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM) shares the same functionality in many ways, as the main goal of both the software is to boost up the overall profitability of a business. In some of areas these systems can overlap while in others they can be completely integrated. Though, their core functionalities are completely different, it’s important for a business to understand them as a separate, stand-alone systems. When it is viewed separately, you will see how ERP and CRM each play a role in improving efficiency and increasing sales.

What is CRM?

CRM is an application software which is used for managing a company’s interactions with current and potential customers. CRM software is used to organize, automate and synchronize sales, marketing and customer service. In CRM, all areas of the customer experience is included, and in addition it also contain the solutions to keep the customer happy which eventually makes the clients more loyal and more valuable to your business. It is the process of identifying potential leads/prospects, nurturing them and guiding them through the sales process to finalize the business lead. Once they are a customer CRM ensures that you maintain that relationship and encourage repeat business – either in more frequent orders or in higher value.

What is ERP?

Customers are managed by CRM and Business is managed by ERP. For improving the efficiency of business processes ERP software is used. Whirlwind sharing of standardized information across all the departments is initiated by ERP software. All the employees enter information into the ERP system, creating a real-time, enterprise-wide snapshot. Alerts will be automatically created in all other affected area if a single problem exists in any area. This allows departments to begin planning for issues before they become a problem in that department. In short, by allowing the business to focus on the data, instead on the operations, ERP provides a method for streamlining business processes across the board. Microsoft Dynamics ERP can directly integrate with Dynamics CRM.

What’s the difference?

ERP and CRM systems use different approaches to increase profitability. ERP focuses on reducing overheads and cutting costs. By making business processes more efficient, ERP reduces the amount of capital spent on these processes. CRM works to increase profits by producing greater sales volume. Sidkes consultancy provide the following functionality in its ERP solutions:

  • Distribution process management
  • Supply chain management
  • Services knowledge base
  • Improve accuracy of financial data
  • Facilitate better project planning
  • Automate employee life-cycle
  • Standardize critical business procedures
  • Reduce redundant tasks
  • Assess business needs
  • Accounting and financial applications
  • Lower purchasing costs
  • Manage human resources
  • Payroll

Sidkes consultancy provide the following functionality in its CRM solutions:
  • Organize marketing efforts
  • Manage the sales pipeline
  • Calculate time spent on converting leads to closing deals
  • Streamline your sales processest
  • Streamline your sales processest
  • Automates customer service
  • Track a customer’s interactions with your business
  • Streamline your sales processest
  • Automates customer service
  • Track a customer’s interactions with your business
  • Streamline your sales processest
  • Automates customer service
  • Track a customer’s interactions with your business
  • Share marketing and sales collateral
  • Create data reports
  • Learn which products sell best and when
  • Priorities leads
  • Manage inventory based on historical sales data
  • Collaborate to sell as a team
  • Manage your business contacts
  • Manage your business leads
  • Share customer profiles with co-workers
  • Analyzing the lead sources
Benefits of implementing CRM and ERP in your Business:
Business Boost & Cost Cutting:

CRM and ERP system is integrated to give you maximum return on promotional investment.

Acquire Visibility:

With clear picture of sales and marketing, you can regularly track the business performances and can improve the things accordingly.

Create Multi-Channels:

You have customer everywhere, so you need to have the simple way to connect. It doesn’t matter whether you are receiving the message via phone, chat, email, or social media. Keep track on all conversation just at one point.

Integrated Information System:

Can have complete information integrated just at one location. There will be no issue of data spreading with the numerous databases

Customization & Extension:

A perfect configuration and customization help to adapt the CRM as according to the way you want to manage your business and team. The custom layouts, modules, automation, and fields can be modified as per your need.


Enterprising Resource Planning and Customer Relationship Management software gives your users, specifically managers, the tools they need to create more accurate prediction Sidkes Consultancy is Leading Provider of ERP & CRM. With its amazing expertise in ERP & CRM development, Sidkes consultancy is committed to deliver top-notch custom IT solution. Its highly experienced, advanced, and cross-functional team has successfully developed domain expertise in many fields. No matter, whether it’s manufacturing, trading, banking, finance, media, real estate, health industry, or any other sector, the solution provided by our experts are carefully designed to meet the varied needs of your business running for various industries all across the world. So, why to wait? Feel free to contact us anytime, Sidkes consultancy is here to serve you.

AI / ML Consultant, Trainer & Developer